Competitiveness strategies and current context of coffee growers and traders in Hidalgo

Abstract

The objective of this research was to describe the current context of small producers and marketers of this product in the state of Hidalgo, in order to identify growth expectations aimed at business competitiveness. Coffee producers in Mexico, especially in the southern part of the country, experience difficult conditions, from planting, setting prices and marketing, which is the problem that this investigation frames. The methodology that was carried out was qualitative descriptive, for which an initial research immersion was carried out with a simple random sampling by geographical areas, in the north, west and southwest of the State of Hidalgo, since they are some of the points where coffee growing and commercialization of this product is carried out. Among the main encounters are the type of coffee that is grown, the environmental conditions that are required, the production process that is carried out, and the main problems they face, which compared to the background reviewed before and at the beginning of the study. they are latent. Likewise, possible strategies are mentioned, which can be applied in order to increase competitiveness in this sector within these municipalities. It is worth mentioning that this was the first approach of the study.