Determination of Indicators and Tools to Achieve Business Competitiveness

Abstract

In order for companies to achieve objectives such as increasing sales, increasing revenues, generating profits, being a business leader, among others, it is necessary to seek competitiveness strategies. So, the aim of this work was to determine the indicators and tools needed for companies to achieve competitiveness.                The study had a quantitative approach. The sample was integrated by 23 companies that are located in two municipalities of Estado de México: Chalco and Valle de Chalco. Also, the research was conducted in five phases: 1) Conceptual, the problem was delimited, and the documentary research was carried out; 2) Planning and design of the research; 3) Empirical, data collection and preparation for analysis; 4) Data analysis and interpretation of results, and 5) Dissemination.             The analysis was carried out based on Porter's 5 forces. Among the results, it can be identified that a high percentage of companies are not prepared to face current or new competitors. And about some of the forces: 60% of the sample consider that the company does not have control over the prices; 40% almost never have a value proposition to attract the customer; and 40% expressed that they frequently negotiate with suppliers. It can be concluded that when companies know and identify competitiveness indicators they can achieve permanence and growth.